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Appropriateness,
timing, and delivery are the keys to successful business gift
giving. Follow these simple steps to ensure that you and your
business gift are long remembered.
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Before
sending a business gift, check with the recipient's company
concerning its gift policy. A quick call will help you avoid
unnecessary gift gaffes.
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Ask
yourself three questions when considering gift options: "What
does the gift reflect about my company and me?" "Where or
how will the gift be displayed or used?" "Will the gift
remind the recipient of my company and me in a positive
manner?"
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A
one-size-fits-all present will not have the same effect as a
personalized gift. Exhibit as much imagination and customization as
you can when selecting business gifts. It may help to create a
Personalized Gift
Profile for clients, employees, and other business
associates to whom you will be giving on a regular basis, or for
whom gift giving presents a challenge. Obtain information about the
recipient's preferences from his or her coworkers and known friends
or family.
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Choose
only quality products and services for business gift giving.
First-class products are available in all price ranges.
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Timing
is everything, so give gifts when they are pertinent. Give gifts to
new clients at the time contracts are signed. Give "thank
you" gifts as soon as possible after someone has gone out of
his or her way to help you.
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To
make your holiday gifts or greetings stand out, send them at
Thanksgiving or New Year's instead of Christmas.
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Wrap
your gifts with care. Perfect presentations are evidence of your
attention to detail. You might want to create a
"signature" wrap to reflect the image you wish to convey.
Such wraps can be flamboyant, conservative, elegant, nostalgic,
imaginative, or meticulous.
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Attach
a thoughtful note. The proper enclosure card establishes the
relevance of your gift and personalizes the gift to the recipient.
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Deliver
your gift in person, if possible. Your verbal expressions of
congratulations, thanks, or encouragement add significant appeal to
your gift. In addition, presenting your gift in person connects you
with the gift in the mind of the recipient.
Present Perfect:
Unforgettable Gifts for Every Occasion is filled with gift ideas for
business gift giving. In addition, you
get tips on gifting etiquette, shopping, wrapping, special
presentations, and much, much more. To order the book,
click here.
NEW!
To start shopping for gifts right now,
click here.
Have
any business gift
ideas you'd like to share?
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