Gift Consultants Offer Services for Retail Strategy and Positioning

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retail strategy and positioning

Present Perfect Gift Consultants helps retailers identify and enhance the “giftability” of their products and services in order to better position those goods and services in the gift market. To help retailers capture their share of the nation’s $253 billion gift market, Present Perfect Gift Consultants will:

develop key message points, sound bites, and themes for marketing or media campaigns;
advise on ways to creatively showcase products;
consult on advertising and print layouts;
develop custom gift-related surveys and research criteria;
provide catalog and website content;
plan and/or host in-store events and media events;
critique website layout, design, and user friendliness from a gift giver’s perspective;
answer gift-related questions posed by client’s website visitors;
stratify product and service offerings into appropriate gift categories to enhance the gift buying experience for store customers, catalog shoppers, and website visitors;
train and credential sales associates as Certified Gift Professionals;
authorize and/or publish private-label editions of Present Perfect: Unforgettable Gifts for Every Occasion (organized in the same user-friendly format as Present Perfect: Unforgettable Gifts for Every Occasion, these books contain all the gift-giving expertise and research found in the original gift guide, but are customized to suggest only gifts available through the client and its affiliates)
partner to sponsor contests for maximum media exposure;
and more.

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