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general etiquette


Q: When are gifts obligatory?

A: Never, although there are occasions for which they are customary. While it is not necessary to send a gift for every graduation, baby, or wedding announcement you receive, you will surely want to give a gift if you attend a baby shower, graduation party, or wedding reception.


Q: Is there a gift that is perfect for every occasion?

A: There is, of course, no single gift that is perfect for every occasion. I have found, however, that the best gifts share the following characteristics:

  • Appropriateness. The perfect gift is fitting for the occasion and the relationship.

  • Perceptiveness. The perfect gift reflects the giver's attentiveness to the tastes and preferences of the recipient. In essence, it's a compliment that says, "When I saw this, I couldn't help but think of you!"

  • Selflessness. The perfect gift reveals that the giver's only desire is to please the recipient—expecting nothing in return.

  • Generosity. The perfect gift is a generous endowment of the giver's time, effort, or creativity.

  • Indulgence. The perfect gift says there is something extraordinary about the recipient in the eyes of the giver—it pampers, it humors, it appeases, it satisfies.

  • Surprise. The perfect gift—or its presentation—is a surprise.

  • Evocation. The perfect gift moves the recipient—it elicits an emotional response or evokes a sentiment


Q: What do gifts reveal about the giver?

A: Gifts reveal a giver's motives, attentiveness, thoughtfulness, and generosity—or lack thereof. Through the gifts a giver chooses, she reveals whether or not she understands what will bring pleasure, stir an emotion, or evoke a sentiment in the recipient.


Q: How can people overcome their gift-giving anxiety?

A: Stop looking at gift giving like it’s a chore or obligation. Think of it more as a celebration. Gifts are simply tangible objects that convey our feelings or sentiments. Think first of the message you want to express (i.e., love, congratulations, hope, condolence, welcome, passion, thanks, etc.) and then choose whatever object best embodies that message.


Q: What should I do when someone gives me a holiday present and I don't have a gift for him or her?

A: First, thank the giver for the gift. Graciously express your pleasure—even your genuine surprise—at such a thoughtful gesture. The worst thing you can do is make the giver feel he or she has made you uncomfortable. Follow up with a sincere thank-you note. If you feel so inclined, reciprocate with a gift at the next appropriate opportunity. By doing so, however, you could be entering into a long-term gift relationship. Be sure you're ready for such a commitment.


Q: How did you come up with the idea to write a book on gift giving?

A: My husband, Larry, and I were invited to a birthday party that one of the managers in Larry's office was throwing for herself. This meant finding a gift for someone about whom we knew precious little. I figured there must be a book—somewhere—with advice on giving gifts to anyone, anywhere, for any occasion. As it turned out, there was no such book. (I even searched the Library of Congress.)  As I spoke with others about this dilemma, it became apparent that my husband and I were not the only ones who could benefit from information about gift giving. Ultimately, that's what compelled me to "write the book" on gift giving.


Q: Why do good people give bad gifts?

A: Probably for as many reasons as there are people. Some don’t take the time to do the necessary detective work. Others assume if they like the gift, the recipient will like it too, without taking into consideration the recipient’s personal preferences. Some use the “it’s-the-thought-that-counts” excuse. Others don’t stop to consider the messages their gifts convey. And others simply have not learned the steps to giving great gifts. (That’s where Present Perfect: Unforgettable Gifts for Every Occasion comes in handy.)


Q: You get to the store, find a few gifts, but just can't decide which one to buy. What criteria do you use to make your decision?

A: I suggest a variation on the Grab-and-Release Technique—a technique I came up with for shoppers who grab the first thing they see. While considering each potential gift, ask yourself these questions: "Could I explain to the recipient why I chose this gift and why I want him or her to have it?" "Is it generous, yet within my means?" And, "Will this item, coming from me, please the recipient?" If you do not answer "yes" to all three questions, choose something else.


Q: What is the single best piece of advice you can give to gift givers?

A: It's not the thought—but the thinking—that counts. Determine what you want your gift to say before you set out to find the gift itself. In other words, choose your message, and then choose the object that best conveys that message.


Q: What are some common gift-giving mistakes people make?

A: There are several:

  • giving gifts that hint to change or self improvement on the recipient's part

  • spending too much or too little time, effort, creativity, or money

  • giving in to advertising hype

  • waiting until the last minute

  • giving gifts with strings attached

  • giving gifts beneath the giver's or the recipient's taste level

  • giving gifts the giver likes without considering the wants of the recipient

  • giving gifts only when they are expected


Q: How do I tactfully receive unwanted or disappointing presents?

A: With gratitude, surprise, appreciation, and regard for the feelings of the giver, just as you would a gift you do like. Think of something kind to say about the gift or the giver—and then say it with as much sincerity as you can muster. But be careful: if it's not your style to gush over great gifts, do not feign enthusiasm over bad ones. And remember, it's up to you whether to keep the gift, give it away, exchange it, or discard it.


Q: I'm so afraid people won't like the gifts I choose that I just get them whatever they ask for. But this takes all the surprise out of gift giving. What can I do?

A: If you can afford to do so, add an element of surprise to your gifts by upgrading the recipient's request. Simply give a nicer version of the gift than he or she expects. Or with a little help from the recipient's friends and family, you might be able to come up with a gift the recipient has not requested but would adore. If there is no way to make the gift itself a surprise, make the presentation a surprise. Take the recipient to a special place to present your gift or lead the recipient to the gift with a series of clues. When brainstorming for gift ideas, list everything that pops into your mind, whether it's within your budget or not. You might find related items in your price range that would make great gifts. Here are ways to uncover gift possibilities:

  • Observe interests and needs through the way he lives, works, and plays.

  • Look through catalogs and magazines pertaining to her interests and affiliations.

  • Surf the Internet.

  • Go window shopping with him.

  • Ask her friends or relatives what she might like.

  • Exchange wish lists or "carelessly" leave them where they might be found.

  • Listen for hints.

  • Use your intuition.


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